Copywriter at Full Glass Wine Company                                                       August 2024-Present

-Worked cross functionally to create successful paid ads that resulted in 2,110 conversions on Meta and doubled the brand's customer acquisition rate year over year
-Created copy for email sales campaigns that resulted in over 5+ days of $100K in orders
-Increased open-to-click rate for sales emails by 300% year over year
-Generated hundreds of orders via email, PDPs, social posts, mailers, and website headlines with entertaining and informative copy
-Collaborated with graphic designers to produce best-selling wine labels
-Worked across brands to write copy that resulted in higher customer retention rates, improved UX, and higher ATVs

-Utilized Airtable and Google Workspace to ensure timely arrival of deliverables

Freelance Copywriter at Saathi Media                                                        October 2023-July 2024

-Clients: Juroku Cha, Zojirushi, Saathi Media, boh agency, Vampire Vineyards, La Luz de Jesus Gallery, Ghurka

-Managed multiple projects simultaneously, meeting tight deadlines while maintaining a high standard of quality and creativity.

-Create engaging social media posts, captions, and hashtags that resonate with followers, driving likes, shares, comments, and overall brand interaction.

-Engaged with customers on social media platforms, fostering genuine connections and delivering exceptional customer service through timely responses.

-Created informative and actionable client reports using social media and Google analytics.

-Conducted thorough research to understand target audiences, market trends, and competitor strategies, informing content development and optimization efforts.

-Conducted A/B testing and content experiments to optimize email performance and increase audience reach, engagement, and conversion rates.

-Led the successful development and launch of the debut corporate sales catalogue.

Freelance Copywriter at CBDfx                                                             July 2023-October 2023
-Collaborated closely with art directors, designers, and account managers to ensure seamless integration of copy with visual elements and brand messaging.

-Developed compelling and SEO-friendly copy for website landing pages, blog posts, product descriptions, and emails, driving organic traffic and improving search engine rankings.

-Contributed to social media brainstorming sessions and creative ideation processes, offering innovative ideas and solutions to meet client objectives and challenges.

-Authored and refined pivotal email sequences, resulting in boosted sales figures.

-Reviewed and edited Product Detail Pages (PDPs) to ensure compliance with FDA regulations.

Writer and Social Media Content Creator for The Lingerie Journal             Sept 2013- August 2021

-Applied SEO expertise to produce optimized blog content.

-Developed impactful social media posts resulting in high engagement and increased followership.

-Leveraged trend awareness to craft featured articles for the publication.

-Contributed to editorial processes by proofreading web content for technical accuracy.

-Wrote product reviews spotlighting the latest lingerie styles.

Copywriter for Eberjey                                                                 January 2015- September 2015

-Produced daily content across multiple social media platforms including Facebook, Twitter, and Instagram.

-Collaborated remotely with the marketing team to craft care cards, website pop-ups, and media strategies.

-Developed compelling headlines and promotional copy to market lingerie, swimwear, and loungewear products.

-Addressed customer inquiries and concerns regarding products through social media channels.

Education

Pratt Institute                                                                                                             New York, NY

Bachelor of Fine Art                                                                                                                    2013